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Cryptocurrency Compliance and Operations : Digital Assets, Blockchain and DeFi
Cryptocurrencies and digital assets are increasingly garnering interest from institutional investors.This is on top of the already strong support in place for cryptocurrencies such as Bitcoin from the retail investor.With this rapid growth has come a series of complex operational and regulatory compliance challenges.These challenges have become further exacerbated by the increasing pace of technological advances in areas such as decentralized finance (DeFi) tokenization, blockchain and distributed ledger technology (DLT) essential to the crypto and digital asset markets.This book will be the first book to provide current and practical guidance on the operational and compliance foundations of crypto investing and asset management. The book will include:· Step-by-step analysis of the modern operational mechanics behind cryptocurrency investment operations· Detailed guidance and example documentation on the procedures launching a crypto fund· Explanation of the operational procedures and compliance requirements for crytpo asset managers· Detailed analysis of crypto anti-money laundering compliance, regulations and laws for cryptocurrencies· Up-to-date analysis of recent crypto case studies, frauds and regulatory enforcement actions· Review of the digital asset landscape including non-fungible tokens (NFTs) and asset tokenization· Current examples of real-world crypto operations policies and compliance manuals· Analysis of the emerging trends in crypto operations and compliance in areas including blockchain, DeFi,crypto lending, yield farming, crypto mining and dAppsCryptocurrency Compliance and Operations will be an invaluable up-to-date resource for investors, fund managers, and their operations and compliance personnel as well as service providers on the implementation and management of best practice operations.?
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Getting Started with Cryptocurrency : An introduction to digital assets and blockchain
12% of people hold crypto assets, including your clients and suppliers.How can you manage the risks and reap the benefits of this new technology?Your clients, suppliers or employees may be among the one in eight adults worldwide who hold crypto assets.How can you ensure that crypto transactions are properly accounted for, legally and safely managed, and used to benefit your business?This book is a gateway to the language and applications of crypto and blockchain.It guides you through the opportunities for business improvement and the risks that need to be managed for corporations and private clients, including signposts to relevant legislation, regulation and security considerations.It helps you to make sense of the distinct properties of crypto assets and understand where they can be transformational and where they really aren’t needed, for more effective strategic decision making.
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Digital Marketing
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Digital Marketing
In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online.It has proved to be the most effective method to increase the reach of the business and generate potential leads.Hence, the book is an attempt to explain the concept and digital marketing tools lucidly to help students gain in-depth knowledge of digital marketing and develop critical thinking towards the subject.Comprising 11 chapters, judiciously divided into five units, the book covers a full gamut of digital marketing from its introduction, opportunities and challenges, digital penetration in the Indian market, digital marketing mix, STP model, CRM in the digital world, role of Internet marketing, designing websites, traffic building, online advertising and direct marketing to the digital marketing tools to execute appropriate strategy.Besides, the text also explains popular types of interactive marketing concepts and the ethical and legal issues in India in relation to digital marketing.Primarily designed to cater to the needs of undergraduate students of commerce, as per the CBCS Scheme, the book will also be of immense value to the students of business administration.Key FeaturesInteresting facts to inspire students' curiosity. Real-life case studies for easy grasping of the subject. Chapter-end summary for quick recapitulation. Review questions for practice. Glossary to assist students to understand commonly used terms. Multiple Choice Questions (MCQs) for self-assessment and evaluation.
Price: 20.50 £ | Shipping*: 3.99 £
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How reliable are digital marketing agencies?
The reliability of digital marketing agencies can vary depending on the agency itself. Some agencies have a proven track record of delivering successful results for their clients, while others may not be as reliable. It is important to do thorough research, read reviews, and ask for case studies before choosing a digital marketing agency to ensure they have the expertise and experience to meet your specific needs. Communication and transparency are also key factors in determining the reliability of a digital marketing agency.
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Can one become rich through affiliate marketing, dropshipping, and trading?
It is possible to become rich through affiliate marketing, dropshipping, and trading, but it is not guaranteed. Success in these fields depends on various factors such as market conditions, product selection, marketing strategies, and individual skills. Some people have achieved significant wealth through these methods, but it requires dedication, hard work, and a thorough understanding of the industry. It's important to approach these opportunities with realistic expectations and a willingness to continuously learn and adapt to the ever-changing market dynamics.
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What are marketing strategies for affiliate marketing?
Marketing strategies for affiliate marketing include identifying the target audience and creating content that resonates with them, leveraging social media and email marketing to promote affiliate products, and building a strong personal brand to establish trust and credibility with the audience. Additionally, creating valuable and informative content such as reviews, tutorials, and comparison guides can help drive traffic and conversions. It's also important to continuously analyze and optimize the performance of affiliate marketing campaigns to maximize results.
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Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
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Bundle: Digital Marketing 2e + The Digital Marketing Planner
Save money on these two essential Digital Marketing books by buying them together!Digital Marketing: Strategic Planning and Integration, Second Edition: An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics.Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.Key features:Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you toWorked digital marketing planComplimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. The Digital Marketing Planner: Your Step-by-Step Guide Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work.Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan.
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Digital Natives: Blockchain, NFT, Cryptocurrency
In the first book of our Digital Native collection, navigate the fascinating world of emerging technologies like blockchain, cryptocurrencies and NFTs!In this introductory book, we break down complex terms through beautiful illustrations in a virtual world called Metaverse.
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Digital Marketing ISE
Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs.Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing.” •Grounded in marketing theory and concepts taking a strategic and analytical approach with global examples •Relevant chapters designed to engage students through “Thinking about Global Digital Marketing”, “Legal and Ethical Issues”, “Privacy and Security Considerations” and “Value Creation” •Latest digital marketing tools with emphasizing current marketing trends and showcasing how tools should be applied •Hands-on digital marketing exercises, including mocking up a website (using tools, not programming), creating Google search ad campaigns, creating social media and community content with additional direction toward industry certifications such as Google Ads, Social Media, and Email Marketing. •Designed to support multiple teaching formats through McGraw Hill’s Connect with personalized reading experience of Smartbook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios.
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Web3 in Financial Services : How Blockchain, Digital Assets and Crypto are Disrupting Traditional Finance
In an unprecedented time of disruption, Web3 in Financial Services cuts through the noise to ensure financial service professionals are equipped with the knowledge needed to benefit from Web3.Web3 in Financial Services explains what Web3 means for finance, outlining its key use cases and exploring the unique business opportunities and challenges it presents.It clarifies key developments such as custody, stablecoins, CDBCs and tokenized deposits, payments, asset tokenization, DeFi and digital identity.Investigating how organizations are testing and adopting these emergent technologies, the book is supported by cutting-edge, real-life examples from incumbents and challengers alike, including Fidelity Digital Assets, J.P.Morgan ONYX, Coinbase, Anchorage Digital, Circle, Ripple and Aave.The book reviews what's at stake for major ecosystem players such as banks, investors and regulators and appraises the changes still needed to enable more mainstream adoption of Web3. Web3 in Financial Services answers pressing questions such as: what does Web3 really mean for financial services and what are the use cases with potential for disruption?What are the innovations that companies are actually doing within this space? And how do organizations need to adapt? This is an essential read for finance and fintech professionals, bankers and investors who need to grasp the essentials of Web3, blockchain, digital assets and decentralisation and its ramifications for financial services.
Price: 34.99 £ | Shipping*: 0.00 £
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What is an internship in the field of digital marketing?
An internship in the field of digital marketing is a hands-on learning experience that provides students or recent graduates with the opportunity to gain practical skills and knowledge in the digital marketing industry. Interns typically work closely with marketing professionals to assist with various digital marketing activities such as social media management, content creation, search engine optimization, email marketing, and data analysis. This experience allows interns to apply their classroom learning to real-world marketing campaigns and projects, while also gaining valuable insights into the latest digital marketing trends and strategies.
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What is the difference between the marketing mix and marketing strategies in the marketing process?
The marketing mix refers to the set of tactical tools that a company uses to promote its products or services, including the 4Ps: product, price, place, and promotion. On the other hand, marketing strategies are the overall approach or plan that a company develops to achieve its marketing objectives. While the marketing mix focuses on the specific elements of the marketing plan, marketing strategies encompass the broader decisions and actions taken to achieve the company's goals. In essence, the marketing mix is a part of the marketing strategy, as it outlines the specific tactics to be used to implement the overall strategy.
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What is the difference between marketing and international marketing?
Marketing refers to the process of promoting and selling products or services to consumers within a specific market or region. It involves understanding consumer needs, creating and communicating value, and building relationships with customers. International marketing, on the other hand, involves marketing products or services to consumers in multiple countries or across different regions. It requires a deep understanding of cultural, economic, and political differences, as well as the ability to adapt marketing strategies to diverse markets. International marketing also involves navigating trade regulations, currency exchange rates, and global distribution channels.
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Which tangible assets for investment?
Tangible assets for investment can include real estate properties, such as residential or commercial buildings, land, or rental properties. Other tangible assets may include precious metals like gold and silver, artwork, collectibles, or even vintage cars. These assets have the potential to appreciate in value over time and can provide a source of passive income through rental yields or capital appreciation upon resale. It is important to carefully research and evaluate the market conditions and potential risks associated with each type of tangible asset before making an investment decision.
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